Hey everyone! Thank you "sew" much for visiting my website. My name is Jennifer Watson, my family and friends call me Gin. I am so humbled about what God is doing for me and my family. I hear God’s voice often telling me to just keep going, stay focused, and don’t look back. Sew Imperative was started March 2020 when I heard God say to me, “start your business”, and “sew” I did! It has been the best decision I have ever made. Sew Imperative’s name was born from my creative ability to sew and an ode to my Sorority. I pledged Delta Sigma Theta Sorority, Inc. in Spring 05 to the Eta Beta chapter. My line name is Imperative Arsenal. One of my line sisters suggested I consider “Imperative” after I expressed to her that I was undecided on the name. I fell in love and Sew Imperative was born. I haven’t stopped working and creating but I realized its not me its customers like you that like/share/visit/purchase that keep me in business. I am proud to say that I am 100% Female Black Owned Businesswoman. Thank you again. Visit us on Facebook and Instagram @SewImperative.